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The Startup Owner's Manual by Steve Blank and Bob Dorf
CourseDiscover how The Startup Owner’s Manual by Steve Blank and Bob Dorf can help you build a scalable business. Learn about the Customer Development Process, Business Model Canvas, and pivot strategies to validate your startup idea.
Free
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Business Model Generation by Alexander Osterwalder and Yves Pigneur
CourseExplore Business Model Generation by Alexander Osterwalder and Yves Pigneur. Learn how the Business Model Canvas can transform how you innovate and create value.
Free
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Inner Excellence by Jim Murphy
CourseLearn how Jim Murphy’s Inner Excellence can help you master your mindset, build emotional resilience, and achieve peak performance in all areas of life.
Free
Solve Business Challenges Faster with ApolloSkills
Top business strategies, compressed for action with instant AI feedback.
Top Course
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Rise: Overcome Obstacles and Achieve Greatness
BundleA guide featuring stories from visionaries like Elon Musk and Sara Blakely. The book presents a 12-step path to overcoming challenges, building a growth mindset, scaling businesses, and becoming leaders with actionable insights for success.
Free
What You Get!
We've designed five types of content to match your preferred learning style:
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Video Shorts: Brief videos that encapsulate key concepts, supported by visual aids and mnemonics.
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Book Summaries: Quickly absorb key insights from top authors and thought leaders with our concise summaries.
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Step-by-Step Guides: Simplify entrepreneurship with our detailed, easy-to-follow guides for every business stage.
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Courses: Enroll in expert-crafted courses on entrepreneurship, personal transformation, clear thinking, and leadership.
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Podcasts: Get inspired by successful entrepreneurs and thought leaders through insightful conversations and tips.Masterclasses: Learn from top experts sharing their strategies and secrets to success in our masterclasses.
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Masterclasses: Learn from top experts sharing their strategies and secrets to success in our masterclasses.
Instructor
Life Long Learner

Mike Parsons
Venture Advisor, Mentor & Coach.
Mike is the Founder & CEO of venture studio Apollo Advisors. He is the chairman of Qualitance and Allrites and an advisor to FlowX.AI, Gradient, Wayra Telefonica, and The Scale Factory. He specializes in digital banking and fintech product discovery and works with clients such as Truist Bank and Westpac.
During his career, he's won many global awards - Deloitte Fast 50, Inc. 5000, DA&D Pencils, Cannes Lion's, Effie's – even a TED award. He's appeared on CNN and the FT.
Mike is a life learner; join him for adventures with his Moonshots Podcast. The Podcast has over 100,000 monthly listeners and goes behind the scenes of the world's greatest superstars, thinkers, and entrepreneurs to discover the secrets to their success.