Course curriculum

    1. Course Introduction

    1. Ideal Customer Profile

    2. Quiz: Defining the Ideal Customer Profile

    3. Homework Activity: Defining the Ideal Customer Profile

    1. Product Hypothesis

    2. Quiz: Validating Your Product Hypothesis

    3. Homework Activity: Applying the Lean Product Hypothesis

    1. Product Themes, Epics & User Stories

    2. Quiz: Structuring Your Product Features

    3. Homework Activity: Applying Themes, Epics, and User Stories to Your Project

    1. The User Journey

    2. Quiz: Mapping The User Experience

    3. Homework Activity: Applying User Journey Mapping

    1. Business Process Map

    2. Quiz: Crafting Your Path To Success

    3. Homework Activity: Applying Business Process Mapping

About this course

  • Free
  • 27 lessons
  • 1 hour of video content

Do you need help to align your team, validate your idea, or meet customer needs?

The 90-Day Product Discovery Course is your step-by-step guide to transforming bold product ideas into actionable plans backed by real customer insights. Stop guessing; start building with confidence.
Start Course

Who Is This Course For?

• CEOs and founders have game-changing ideas but no clear execution plan.
• Product Leaders are seeking alignment and validation to drive their team forward.
• Entrepreneurs ready to launch products customers want.
Start Course

Meet Your Guide: Mike Parsons

Mike Parsons isn’t just another business guru. After leaving university just seven weeks into his studies, he created Australia’s first internet radio station, claimed a Guinness World Record, sold his startup, and even took a company public. With his experience across global markets—Sydney, Amsterdam, London, and San Francisco—Mike has learned what it takes to build and grow a successful business.

As the founder and CEO of Apollo Advisors, Mike has revolutionized leadership development, guiding top CEOs to lead with purpose and vision. Now, with The Entrepreneur’s Journey, he’s ready to help you achieve your entrepreneurial goals, no matter where you are on your journey.

What You Get When You Join

Product step-by-step guide

  • Define Your Ideal Customer Profile (ICP)

    Identify your customers’ needs, behaviors, and challenges through interviews and surveys so you know exactly who you’re building for.

  • Validate Your Product Hypothesis

    Stop relying on assumptions. Test your ideas with actionable data to confirm your product solves a real problem.

  • Create Themes, Epics, and User Stories

    Break down your product into clear, customer-centered steps that your team can align around.

  • Map the User’s Journey

    Visualize the customer experience, refine friction points, and design a seamless journey.

  • Build a Business Process Map

    Align your operations with your customer journey to ensure a smooth experience for your team and users.

  • Craft a Lean Canvas & OKR Plan.

    Discover how Cal Newport’s “A World Without Email” reimagines workplace productivity by reducing email dependence and fostering structured, intentional communication.

From the Source

“From uncertainty to unstoppable: 90 days is all it takes to turn your boldest ideas into actionable, customer-validated plans.”

Mike Parsons

Why This Course Works

  • Proven Roadmap

    Follow a structured 7-step plan to take your product from concept to validation in just 90 days.

  • Customer-Centric Tools

    Use battle-tested frameworks, templates, and testing methods to ensure your product resonates with your target audience.

  • Real-World Validation

    Learn how to collect actionable data to confirm your idea before building.

Without a clear plan, you risk:

❌ Misaligned teams and wasted resources

❌ Building features customers don’t need

❌ Running out of time, money, or both

Your Success Story Starts Here

✅ Align your team with a clear product vision

✅ Validate your ideas with customer-driven insights

✅ Build a roadmap to launch with confidence



Turn your bold ideas into successful products – enroll today!

Enroll today