Course curriculum

    1. PDF Summary Traction by Gino Wickman

    2. Audio Summary Traction by Gino Wickman

    3. Purchase Traction by Gino Wickman

    1. Quiz: Traction by Gino Wickman

    2. Homework Activity: Traction by Gino Wickman

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From the Source

“To the degree that you have a clear vision and are living by it, the decisions you make are crystal clear.”

Gino Wickman

Themes of the Book

  • Vision and Clarity

    A clear vision guides every decision and helps align the team toward common goals.

  • Right People, Right Seats

    Having the right individuals in the correct roles is crucial for long-term success.

  • Data-Driven Accountability

    Success relies on measurable metrics that track progress and promote accountability.

Book Summary

Traction by Gino Wickman introduces the Entrepreneurial Operating System (EOS), a comprehensive framework designed to help business leaders gain control over their organizations and drive sustainable growth. The book emphasizes six essential components for achieving “traction” and long-term success: Vision, People, Data, Issues, Process, and Traction.

    1.    Vision: This component clarifies and communicates your company’s long-term goals. Wickman outlines several steps, such as defining core values, identifying the company’s core focus, setting a 10-year target, and creating a marketing strategy. Additionally, leaders are encouraged to establish a 3-year picture and a detailed 1-year plan, breaking them down into quarterly objectives called “Rocks.”

    2.    People: Ensuring the right people are in the right roles is vital to success. The “People Analyzer” helps evaluate employees based on alignment with core values. Wickman also introduces the “Accountability Chart,” which clearly defines roles, responsibilities, and who is accountable for what.

    3.    Data: Data-driven decision-making is critical to EOS. Leaders should develop a weekly scorecard to monitor key performance indicators (KPIs) and use measurable metrics to hold everyone accountable for their performance.

    4.    Issues: Wickman highlights the importance of identifying, discussing, and solving issues in a structured manner to prevent problems from stalling the organization’s progress. He recommends having an “Issues List” to track and resolve obstacles systematically.

    5.    Process: Streamlining and documenting core business processes is essential to consistency and efficiency. Everyone in the organization must follow these processes.

    6.    Traction: This final component focuses on execution. Wickman stresses the importance of discipline, regular meetings (called “Meeting Pulse”), and holding people accountable for achieving their “Quarterly Rocks” to maintain focus.

By integrating the EOS framework, organizations can clarify their vision, align their teams, and drive consistent, measurable growth. Wickman emphasizes that success depends on sustained focus and execution rather than merely planning. Traction provides practical tools to help leaders create a structured, accountable, and growth-oriented business environment.