Course curriculum

    1. A Guide to the Value Proposition Canvas

    2. Transcript: A Guide to the Value Proposition Canvas

    3. Purchase Book: Value Proposition Design: How to Create Products and Services Customers Want

    1. Quiz: Value Proposition Canvas

    2. Homework Activity: Applying the Value Proposition Canvas at Work

    3. Downloads and Templates: A Guide to the Value Proposition Canvas

About this course

  • Free
  • 6 lessons

Start Building Better Products Today!

Don’t miss this opportunity to master the Value Proposition Canvas and take your product development to the next level.

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Unlock the Power of the Value Proposition Canvas

Building products that resonate with customers is no easy task in today’s fast-paced world. As a product manager, entrepreneur, or business leader, you understand the importance of aligning your product’s value with your customers’ needs. However, even the best ideas can fall flat without the proper framework.
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Who Is This For?

• Entrepreneurs seeking to validate their product ideas
• Product Managers who want to create offerings that genuinely satisfy customer needs
• Business Leaders looking to align their teams around clear customer insights
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The Problem You Face

Do you find connecting your product features to what your customers want challenging?

  • Missed opportunities

  • Poor product-market fit

  • Customer disengagement

Meet Your Guide: Mike Parsons

Mike Parsons isn’t just another business guru. After leaving university just seven weeks into his studies, he created Australia’s first internet radio station, claimed a Guinness World Record, sold his startup, and even took a company public. With his experience across global markets—Sydney, Amsterdam, London, and San Francisco—Mike has learned what it takes to build and grow a successful business.

As the founder and CEO of Apollo Advisors, Mike has revolutionized leadership development, guiding top CEOs to lead with purpose and vision. Now, with The Entrepreneur’s Journey, he’s ready to help you achieve your entrepreneurial goals, no matter where you are on your journey.

What You’ll Get in This Guide

Get step-by-step instructions, templates, quizzes, and home activities to align your product with customer needs. Start building success today!

  • A 30-minute Video: with Demonstrations and Real-World Examples: Mike will walk you through the Value Proposition Canvas step by step. Learn how to identify your customers’ pains and gains and align your product features to create actual value.

  • Downloadable Templates: Access practical templates immediately to map out your product’s value proposition and customer segments.

  • Quiz Questions: After the video, test your knowledge to ensure you’ve mastered the fundamental concepts of the Value Proposition Canvas.

  • Home Activity: Put theory into practice. Complete an engaging home activity to map out your product or service’s value proposition, which will help you gain clarity and actionable insights.

Why the Value Proposition Canvas?

The Value Proposition Canvas is a powerful tool that helps you:
• Identify what truly matters to your customers
• Design products that solve real problems
• Communicate your product’s value clearly and effectively

Whether building a new product from scratch or refining an existing one, the Value Proposition Canvas ensures you stay customer-focused, leading to better products and more successful launches.

What’s at Stake?

Without a clear understanding of your customer’s needs and how your product addresses them, you risk:
• Wasting time and resources on features that don’t resonate
• Failing to gain traction in the market
• Losing out to competitors who understand their customers better
Your product could be better if it uses the Value Proposition Canvas. However, this guide will help you avoid these pitfalls and set your product up for success.

Here’s How It Works

  • Watch the Video

    In 30 minutes, you’ll understand how to use the Value Proposition Canvas to build better products.

  • Download the Templates

    Use the templates to create your own Value Proposition Canvas for your product, ensuring you’re always focused on delivering customer value.

  • Test Your Knowledge

    Take the quiz to reinforce what you’ve learned and ensure you’re ready to apply the concepts to your product development process.

  • Complete the Home Activity

    Put your learning into action with a hands-on activity that will help you immediately apply the Value Proposition Canvas to your business.

Success Awaits

Upon completing this guide, you'll gain a clear understanding of how to create products that truly connect with your customers. You'll be equipped to build products that customers genuinely desire, minimize the risk of product failure, and confidently articulate your product's value to investors, partners, and teams.

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FAQ

  • What is the Value Proposition Canvas?

    The Value Proposition Canvas is a framework designed to help businesses align their products with their customers’ needs, ensuring they deliver value in the areas that matter most.

  • How long is the video?

    The video is 30 minutes long and packed with practical insights, real-world examples, and demonstrations.

  • What do I get with this guide?You’ll receive the 30-minute video guide, downloadable templates, quiz questions to test your knowledge, and a home activity to apply what you’ve learned to your product.

    You’ll receive the 30-minute video guide, downloadable templates, quiz questions to test your knowledge, and a home activity to apply what you’ve learned to your product.